From the DFA Blog

Martin North is an Australian-based analyst and business consultant, specialising in the Financial Services Industry.

Currently he is the Principal of Digital Finance Analytics (DFA), a boutique research, analysis and consulting firm providing advisory services to  Companies in Australia and beyond. The link to DFA is here where you can find some of his recent research, case studies and other resources. The DFA Blog contains updates on his current research.


DFA combines primary consumer research, industry modelling, economic analysis and segmentation analytics to offer insight into the dynamics of the mortgage, lending, savings, payments and superannuation sectors. Using experience derived from more than 25 years of analysis, DFA is able to pinpoint opportunities created by changing customer needs in the evolving market.


A specific focus is the changing channel preferences being exhibited by “Digital Natives” and how products, services and customer experience will need to be tailored to this new environment.


DFA provides custom research and advice to a number of clients, maintains a number of industry models, authors various industry reports and collaborates on mortgage, SME and housing sector publications.


Martin North, its founding Principal and banking sector analyst is often quoted in the media.. Links to recent coverage may be found on the DFA site.


His personal blog includes some of his important digital artefacts.


Based in Sydney, Australia, Martin has enjoyed senior roles with National Westminster Bank, Citibank, National Australia Bank, and Fujitsu Australia, as well as senior consulting roles with Booz Allen and Hamilton, Andersen and DMR Consulting,


He has advised more than 100 organisations in aspects of strategy, business transformation, digital business and IT strategy.


He has considerable international experience, working in Australia, UK, USA, Poland, Hong Kong, Singapore and New Zealand..


His clients have included Financial Services companies, as well as Retail, Telecommunications, Healthcare and Technology.


Further details of his career can be found under "resume" above or via the linked-in icon below.

 ©Martin North and Digital Finance Analytics 2018


All information contained in this site remains the intellectual property of Martin North and Digital Finance Analytics and it may not be reproduced or mirrored without specific agreement. DFA does not accept any liabilities for errors or omissions and will not accept any claims for consequential loss whatsoever; The site is "as is" and no guarantee is given as to its ongoing availability. Site visits are subject to these terms.